Joie Vidéo

Identity, print, packaging, photography & tech

Joie Vidéo is a contemporary brand that pays tribute to Nintendo’s legendary Game Boy through a technological and design update of the iconic handheld console. Its name — a play on words between “Joie Vidéo” (meaning “Video Joy”) and “Jeux Vidéo” (“Video Games”) — perfectly reflects its mission: to revive the pure, simple joy of retro gaming while adapting it to modern standards.

Alongside its reimagined console, Joie Vidéo has also published an informative booklet retracing the history of the Game Boy — from its creation by Gunpei Yokoi, to its global cultural impact, and the iconic games that defined generations, such as Tetris, Pokémon, and Super Mario Land.

In this way, Joie Vidéo positions itself as a bridge between nostalgia and innovation, celebrating the legacy of portable gaming while breathing new life into it.

Joie Vidéo

Identity, print, packaging, photography & tech

Joie Vidéo is a contemporary brand that pays tribute to Nintendo’s legendary Game Boy through a technological and design update of the iconic handheld console. Its name — a play on words between “Joie Vidéo” (meaning “Video Joy”) and “Jeux Vidéo” (“Video Games”) — perfectly reflects its mission: to revive the pure, simple joy of retro gaming while adapting it to modern standards.

Alongside its reimagined console, Joie Vidéo has also published an informative booklet retracing the history of the Game Boy — from its creation by Gunpei Yokoi, to its global cultural impact, and the iconic games that defined generations, such as Tetris, Pokémon, and Super Mario Land.

In this way, Joie Vidéo positions itself as a bridge between nostalgia and innovation, celebrating the legacy of portable gaming while breathing new life into it.