Hello. I’m Florian — a product designer for brands and companies. I design experiences and strategies that resonate and connect through a carefully crafted design approach.
I believe that design can be an insular process or an on-going partnership built through an open and collaborative relationship. I share your passion for your business, product or service and translate this to connect and build loyalty with your customers.
What I do :
Brand clarity, considered design. I build brand clarity for brands and businesses, guiding and unifying organisations by creating a clear vision with a unique voice and identity. Whether it be bringing a brand to life through a facet of consumer experiences or touchpoints, an identity refresh for a long established brand or brand generation for a start up, I put the brand’s purpose at the heart of the challenge and seek out the most effective design solution.
Capabilities:
Identity — Brand definition, naming, identity, brand systems and brand guidelines. Expression — Brand communication, product communication, art direction, photography, UX/UI & web design, content strategy and copywriting and production.
My approach :
Insightful, intuitive and collaborative. It would be arrogant for anyone to claim to know it all, therefore I work with you to understand your business’s challenges and gather enough insights, but not too much to suffocate the creative process. Using insight, experience and a bit of intuition I decode your brand, product or service, and deliver it in the most effective way — in the right tone, to the right people, to make the right impact.
2023 - 2025
Guest Up - Skiset - Museum Connection - Groupe PVCP - Sandaya - L’Atelier des Lumières - Fondation Cartier
2020 - 2022
Center Parcs (Groupe PVCP)
French best mobile app award - Travel category 🏆
- Pierre et vacances (Groupe PVCP)
2019
Polyy - FFP, Holding Peugeot Frères - La Méthode Boulanouar - Alchimie - Loanies
2018
Toutapprendre.com - La Banque Postale - Izicap - Alchimie - Agence Parisienne du Climat
2017
Razorfish - Cellfish Media - Clem BBDO - Le Printemps - Fnac - Expretio - Deezer - McDonald’s - 5ème Gauche
2016
5ème Gauche - Coemy Group - Being TBWA - Publicis Dialog - Novactive - DDB° - Agence Parisienne du Climat
2007 - 2015
Elegangz - Citadium - Cellfish Media - DDB° - Sportfive - Klee Interactive - Le New Black - AKQA - 5ème Gauche - Lexon Design - Chanel - Spikly - West - Pressure Studio - Galerie Bailly - Chloé
Hello. I’m Florian — a product designer for brands and companies. I design experiences and strategies that resonate and connect through a carefully crafted design approach.
I believe that design can be an insular process or an on-going partnership built through an open and collaborative relationship. I share your passion for your business, product or service and translate this to connect and build loyalty with your customers.
What I do :
Brand clarity, considered design. I build brand clarity for brands and businesses, guiding and unifying organisations by creating a clear vision with a unique voice and identity. Whether it be bringing a brand to life through a facet of consumer experiences or touchpoints, an identity refresh for a long established brand or brand generation for a start up, I put the brand’s purpose at the heart of the challenge and seek out the most effective design solution.
Capabilities:
Identity — Brand definition, naming, identity, brand systems and brand guidelines. Expression — Brand communication, product communication, art direction, photography, UX/UI & web design, content strategy and copywriting and production.
My approach :
Insightful, intuitive and collaborative. It would be arrogant for anyone to claim to know it all, therefore I work with you to understand your business’s challenges and gather enough insights, but not too much to suffocate the creative process. Using insight, experience and a bit of intuition I decode your brand, product or service, and deliver it in the most effective way — in the right tone, to the right people, to make the right impact.
2023 - 2025
Guest Up - Skiset - Museum Connection - Groupe PVCP - Sandaya - L’Atelier des Lumières - Fondation Cartier
2020 - 2022
Center Parcs (Groupe PVCP)
French best mobile app award - Travel category 🏆
- Pierre et vacances (Groupe PVCP)
2019
Polyy - FFP, Holding Peugeot Frères - La Méthode Boulanouar - Alchimie - Loanies
2018
Toutapprendre.com - La Banque Postale - Izicap - Alchimie - Agence Parisienne du Climat
2017
Razorfish - Cellfish Media - Clem BBDO - Le Printemps - Fnac - Expretio - Deezer - McDonald’s - 5ème Gauche
2016
5ème Gauche - Coemy Group - Being TBWA - Publicis Dialog - Novactive - DDB° - Agence Parisienne du Climat
2007 - 2015
Elegangz - Citadium - Cellfish Media - DDB° - Sportfive - Klee Interactive - Le New Black - AKQA - 5ème Gauche - Lexon Design - Chanel - Spikly - West - Pressure Studio - Galerie Bailly - Chloé
©complementsdobjets 2025
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